What I’m thinking about

I share ideas on creative strategy and marketing leadership.

I write about brand development, digital transformation, customer experience, culture, mentorship, and the lessons people teach me.

Adam Swartout working behind a camera — I notice first / I frame second

My point of view

I find my best ideas close to the customer and the work.

I write from the overlap of creative strategy, field observation, customer experience, brand systems, digital transformation, and the choices that help teams work better together.

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